Design

The Design and Development phase is more than just a different set of likely actions that each product category does differently. At its core lies strategy influencing tactics. Based on your market strategy, we'll consider the following design approaches:

• Cost Advantage - Minimize component, assembly, and production costs
• Design Prominence - Focus on aesthetics, packaging, and innovative materials to stir emotional appeal.
• Feature Leadership - Deliver cutting-edge and highly innovative solutions while highlighting how features deliver benefits.
• Concentrated Application - Tailor to the needs and wants of a particular type of customer or functional application.
• Desirable Alternative - Design to fit within the scope of an existing product category or established leader therein.

Next, we'll consider the Design Situation, which describes the degree of innovativeness/change your product exhibits. They include: Renovative, Adaptive, Evolutionary, and Discontinuous.

First we'll look at the product's positioning and its exhibited degree of change. Next we'll determine what's best for your needs, solidify the strategy, then communicate it to your development team members and management, so they understand the priorities during the development phase and can make the most appropriate decisions based on rational intuition. This will reduce your development time and minimize any micromanagement.

Our next phase: Sourcing