Research

Do you have an idea or existing product for which you'd explore its growth potential? We'd love to hear about it!

We'll use a variety of research & analytical tools to determine the opportunity and market strategy within the following framework:

Product Strategy - What is the optimal combination of features, attributes, benefits, price/value proposition, and best positioning for retail buyers and end customers?

Customers - Who are your ideal customers?  How are they segmented by demographics, lifestyle, product usage, and benefits desired?

Sales Channels - In which channels are there an opportunity for your unique product offering?  We'll consider the category, price, customer, and business fit by evaluating traditional retailers, distributors, direct sales, and exports; online and offline.

Competitors - Who are the direct and indirect competitors?  What are their strengths and weaknesses?  We'll examine the competition to find an appropriate product, price, target market, and channel that allows for a profitable business plan.

We can build you a customized market research package that will fit your needs. Our specialists will first listen to your goals and interests. We’ll then offer you the option of a market evaluation, SWOT analysis, situational assessment, or other actionable information that will help your business.  A quick turnaround is guaranteed through our talented staff's collective knowledge, extended network of retail trade experts, and our premium intelligence subscriptions.

Our next phase: Ideation