Brand Development 

Case Studies

Below is a collection of customer case studies that reflect the challenges and success we've created over the years. Each project is unique in it's own way, and each requires a unique approach. Sometimes success is not measured in pure sales growth but is measured in the overall impact on the business, as in cases where a Go/NoGo analysis is decided upon as the best course of action for company growth.

Food/Foodservice Products

Client

Cambridge Dairy

 

Industry

Natural/Beverages/Dairy

 

Situation

Help to establish the Sales & Marketing framework and find investors to support the companies growth during the initial launch phase.

 

Solution

Developed the required Sales platform which was instrumental in closing key accounts. Brought key investor group into the program which led to a significant investment in the company.

Client

Hillandale Farms

 

Industry

Food (refrigerated, grocery, dairy)

 

Situation

Create an entirely new brand of cheese shreds for the Hispanic marketplace. .

 

Solution

We sourced a low-cost analog cheese shred that had an ample amount of cheese and performed like real cheese. Working with the client team, we then created an brand name to meet target consumer expectations. Adding to the portfolio were three new flavors in a unique 24 ounce retail package.

Client

Smart Price Sales

 

Industry

Food (frozen, refrigerated, dry grocery, dairy)

 

Situation

Create a cross-channel operating plan to integrate the companies product portfolio from EVR (Extreme Value Retail strategy) into mainstream Grocery retail programs.

 

Solution

After extensive analysis we established a new Wholesale list price, a new Distributor program and accompanying sales material & presentations, resulting in distribution in major retailers and distributor accounts.

Medical & Health Products

Client

Heel, Inc. (US)

 

Industry

Health Care

 

Situation

Re-Purpose their product line for transition from RX & Natural channels to OTC & mass-retail.

 

Solution

Created the Strategic Marketing Plan which included recomendations for new packaging, pricing strategy and advertising plans.

Client

King Bio

 

Industry

Health Care


Situation

Expand client's distribution footprint into the retail marketplace.

 

Solution

We re-purposed the SafeCare brand and created the Strategic Marketing Plan to launch the brand at mass-retail outlets.

Client

Dr. Samuel Asculai, MD

 

Industry

Medical Skin Care

 

Situation

Prepare the Visible Youth brand for transition from Medical to OTC/Retail.

 

 

Solution

We created the Strategic Plan, first revising all packaging graphics and creating a Pricing Strategy for Distributors. Next we built the Marketing Plan blueprint for retail execution and worked with their key investment advisor to help accelerate growth.

Client

Dr. Enrico's Nutritionals, Inc.

 

Industry

Health Care


Situation

Expand client's distribution footprint into the retail marketplace.

 

Solution

We created the Strategic Marketing Plan to launch the brand at mass-retail outlets.

Client

Aeura LLC

 

Industry

Health Care


Situation

Expand client's distribution footprint into the retail marketplace.

 

Solution

We created the Strategic Plan, re-worked all the packaging graphics and built the Marketing Plan. Our efforts were successful and we secured distribution in 6,000 CVS stores. This was the first attempt by CVS to include an internal product within the Lip Care section of their stores.

Client

Zycal Bioceuticals

 

Industry

Health Care


Situation

Create a brand leveraging strength of client's clinical trial.

 

Solution

Developed Revitagen Brand, a full-line of products for Osteoporosis and Joint Health. 

Client

Sellion Inc.

 

Industry

Health Care


Situation

Create a brand leveraging strength of IP (brand name) to leverage trends and strength of ingredient claims and formulary.

 

Solution

Developed CannaMax brand of products for pain relief.

Developed www.CannamaxPharma.com website. 

Client

Nuretix Research Labs

 

Industry

Health Care


Situation

Expand client's distribution footprint into the retail marketplace.

 

Solution

We created the Strategic Marketing Plan to launch the brand at mass-retail outlets.

Client

Sellion Inc.

 

Industry

Health Care


Situation

Create a brand from scratch, leveraging strength of ingredients and clinical trails conducted by raw material supplier.

 

Solution

We created the IMVIA brand of products. IMVIA being an acronym for 'Pathways to Integrative Medicine". We built website and collateral material to support the brand launch.

Client

Onset Therapeutics

 

Industry

Health Care


Situation

Create Private Label opportunities by leveraging strength of client's clinical trials. 

Create a platform for additional RX to OTC migrations.

 

Solution

Developed client's Strategic Marketing Plan to launch this initiative. 

Client

Sierra Life Sciences, Inc.

 

Industry

Health Care


Situation

Exband the client's distribution footprint leveraging strength of client's clinical trial.

 

Solution

Developed the Strategic Marketing Plan to include the launch strategy, financial plan and the expansion of the Product Portfolio.

Client

Blaine Labs, Inc.

 

Industry

Health Care

 

Situation

Re-purpose the marketing plan to support the launch of the expanded product portfolio. Support the development of the NeuroVite brand.

 

Solution

Developed the Strategic Marketing Plan to include financial planning & budgets.

Re-negotiated media buying with outside vendors and reduced media costs by -30%. 

Client

Biova Medical

 

Industry

Health Care

 

Situation

Develop Private Label opportunities leveraging strength of client's clinical trial and unique, break-through ingredient.

 

Solution

Leveraging our relationships we developed opportunities for new Skincare, Foot Care and Wound Care product lines.

Client

Biomeridian, Inc.

 

Industry

Health Care


Situation

Create a launch plan leveraging the client's clinical trial for an instrument designed to measure the body's biorythms and then recommend appropriate supplementation.

 

Solution

We developed a comprehensive Strategic Plan that included marketing, sales financials, inventory, start-up costs, partnerships, franchises and more.

Client

Vidazord Brand (Little Calumet Holdings, LLC)

 

Industry

Health Care


Situation

Expand the client's distribution footprint into mass-retail outlets.

 

Solution

We developed the Strategic Marketing Plan to support the launch and expansion of the brand. 

Consumer Products

Client

Consumer Solutions, Inc.

 

Industry

Beauty/Cosmetics

 

Situation

Re-launch the product line to expand distribution footprint.

 

Solution

We moved manufacturing offshore, dramatically reducing costs. Upgraded package graphics to create new, upscale look. Created self-liquidating displays. Established distributor programs.

Client

Consumer Solutions, Inc.

 

Industry

Household/Laundry

 

Situation

Expand the prodtuct portfolio with new Pricing Strategy and expand appeal into Natural markets.

 

Solution

Re-formulated for teh Natural Channel; created new natural product line; expanded portfolio to three additional strategic price-points.

 

OFF-SHORE Clients

Client

Hichen Ltd (Korea)

 

Industry

Beauty Care


Situation

Create a US market presence and distribution footprint for the IQueen brand, leveraging their unique new technology for cosmetic applicators.

 

Solution

We developed the Strategic Marketing Plan and served as US distributor.

Client

Carlo di Roma, SPA (Italy)

 

Industry

Beauty Care


Situation

Create a US market presence leveraging strength of client's brand name and manufacturing capabilities.

 

Solution

Developed the Strategic Marketing Plan and served as their US distributor.

Client

Sankom Industries (Switzerland)

 

Industry

Health & Beauty Care


Situation

Create a US market presence leveraging strength of client's brand name and manufacturing capabilities.

 

Solution

Developed the Strategic Marketing Plan and served as their US distributor.

Client

Nail Rock Brand (UK)

 

Industry

Beauty Care


Situation

Create a US market presence leveraging strength of client's brand name and unique product line.

 

Solution

Developed the Strategic Marketing Plan and served as their US distributor.

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