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        <title>Sellion Brand Development</title>
        <link>http://www.sellion.com/</link>
        <description><![CDATA[Light-weight CMS for small businesses that is easy-to-use. If you can use Microsoft word, you can change the text and pictures on your web site using SkyBlueCanvas.]]></description>
        <copyright>2010 - http://www.sellion.com/</copyright>
        <language>en-us</language>
        <generator>SkyBlueCanvas [1.1 r237]</generator>
        <!-- Page Items -->
                        <item>
            <guid>http://www.sellion.com/home.html</guid>
            <pubDate>Fri, 3 Apr 2009 05:51:47 PDT</pubDate>
            <title>Home</title>
            <link>http://www.sellion.com/home.html</link>
            <description><![CDATA[  Bringing New Products to market is our passion.     "We find the best new products from all over the world so we can deliver specific, targeted solutions to the US market"    We are a group of professionals that since 2001, have applied our expertise in developing new products and successfully bringing them to market. No matter where you are in your product life cycle, we would like to listen to your story and see if we can build you a custom development, marketing, or distribution solution tha]]></description>
        </item>
                                <item>
            <guid>http://www.sellion.com/services.html</guid>
            <pubDate>Tue, 4 Aug 2009 02:05:55 PDT</pubDate>
            <title>Services</title>
            <link>http://www.sellion.com/services.html</link>
            <description><![CDATA[ Services  New Product Development   We provide you with all the tools needed to launch your products successfully and profitably.   Distribution   We provide you with access to leading US retailers.  ]]></description>
        </item>
                                <item>
            <guid>http://www.sellion.com/programs.html</guid>
            <pubDate>Tue, 4 Aug 2009 01:09:13 PDT</pubDate>
            <title>Programs</title>
            <link>http://www.sellion.com/programs.html</link>
            <description><![CDATA[ Sellion Programs  The US retail market expands to over 280mm consumers with an estimated annual sales of $32B for Health &amp; Beauty products. Our sales team reaches over 30,000 chain stores and 6,000 independent retailers.    ]]></description>
        </item>
                                                                        <item>
            <guid>http://www.sellion.com/researchopportunity.html</guid>
            <pubDate>Tue, 23 Jun 2009 06:57:29 PDT</pubDate>
            <title>researchopportunity</title>
            <link>http://www.sellion.com/researchopportunity.html</link>
            <description><![CDATA[ Research &amp; Opportunity  Do you have an idea or existing product for which you'd explore its growth potential? We'd love to hear about it!  We'll use a variety of research &amp; analytical tools to determine the opportunity and market strategy within the following framework:   Product Strategy  - What is the optimal combination of features, attributes, benefits, price/value proposition, and best positioning for retail buyers and end customers?   Customers  - Who are your ideal customers?&#160]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/researchopportunity_sidebar.html</guid>
            <pubDate>Mon, 9 Mar 2009 06:22:48 PDT</pubDate>
            <title>researchopportunity_Sidebar</title>
            <link>http://www.sellion.com/researchopportunity_sidebar.html</link>
            <description><![CDATA[    To better understand the potential for a new product, one must understand marketplace trends in terms of:     Categories  Customers and Channels  Competitors  Suppliers    ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/ideation.html</guid>
            <pubDate>Tue, 23 Jun 2009 06:57:44 PDT</pubDate>
            <title>Ideation</title>
            <link>http://www.sellion.com/ideation.html</link>
            <description><![CDATA[ Ideation  To build great new products, you have to first generate a wide variety of ideas. Here's how we can help you:   Examining your Business 
- What is your current product innovation strategy? What products do
you currently have in your portfolio? Looking at what you currently
offer and have in your development pipeline, allows us to find unique
product strengths and capabilities for which new customers and sales
channel opportunities may be available.   Market Research 
- We'll explo]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/ideation_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 04:29:00 PDT</pubDate>
            <title>Ideation_Sidebar</title>
            <link>http://www.sellion.com/ideation_sidebar.html</link>
            <description><![CDATA[   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/scoping.html</guid>
            <pubDate>Tue, 23 Jun 2009 06:58:02 PDT</pubDate>
            <title>scoping</title>
            <link>http://www.sellion.com/scoping.html</link>
            <description><![CDATA[ Scoping  This
phase acts as a reality-check before you commit any serious effort to
your project. In it, we perform three major assessments:   Market Assessment 
- The obejctives are to determine market attractiveness by looking at
its size, distribution channels, growth/decline patterns, and identify
fads v. trends; Estimate the product's acceptance level based on
customer needs and interest; and Survey the competitive landscape
identifying the major players, their relative size, and pro]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/scoping_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 04:29:24 PDT</pubDate>
            <title>scoping_Sidebar</title>
            <link>http://www.sellion.com/scoping_sidebar.html</link>
            <description><![CDATA[   ]]></description>
        </item>
                                        <item>
            <guid>http://www.sellion.com/designstrategy.html</guid>
            <pubDate>Tue, 23 Jun 2009 06:58:33 PDT</pubDate>
            <title>designstrategy</title>
            <link>http://www.sellion.com/designstrategy.html</link>
            <description><![CDATA[ Design Strategy  The Design and Development phase is more than just a different set of likely actions that each product category does differently. At its core lies strategy influencing tactics. Based on your market strategy, we'll consider the following design approaches:    Cost Advantage  - Minimize component, assembly, and production costs   Design Prominence  - Focus on aesthetics, packaging, and innovative materials to stir emotional appeal.   Feature Leadership  - Deliver cutting-edge and ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/designstrategy_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 04:30:19 PDT</pubDate>
            <title>designstrategy_Sidebar</title>
            <link>http://www.sellion.com/designstrategy_sidebar.html</link>
            <description><![CDATA[   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/sourcingdevelopment.html</guid>
            <pubDate>Tue, 23 Jun 2009 07:00:01 PDT</pubDate>
            <title>sourcingdevelopment</title>
            <link>http://www.sellion.com/sourcingdevelopment.html</link>
            <description><![CDATA[ Sourcing &amp; Development  After having established the development plan and design strategy, it's time to build a multifunctional team whose members are qualified and have clear roles. We can help you in the following ways:   Procurement  - We attend specialty trade shows and have a large extended network of national / international ingredient and component suppliers and private-label manufacturers.   Creative Talent  - Find and contract with formulation experts, industrial designers, and grap]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/sourcingdevelopment_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 04:30:37 PDT</pubDate>
            <title>sourcingdevelopment_Sidebar</title>
            <link>http://www.sellion.com/sourcingdevelopment_sidebar.html</link>
            <description><![CDATA[   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/testingvalidation.html</guid>
            <pubDate>Mon, 9 Mar 2009 06:54:46 PDT</pubDate>
            <title>testingvalidation</title>
            <link>http://www.sellion.com/testingvalidation.html</link>
            <description><![CDATA[ Testing &amp; Validation  Now it's time to completely validate your project in terms of the product, its marketing plan, and the production. It is broken up into three phases:   Near Testing  - Our goal here is to find the bugs. We'll test the product with and get feedback primarily from in-house staff and additional parties like customers and partners who are close to the firm. The idea is to give them a clear understanding of how the product should perform so they know what to look out for.   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/testingvalidation_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 04:30:56 PDT</pubDate>
            <title>testingvalidation_Sidebar</title>
            <link>http://www.sellion.com/testingvalidation_sidebar.html</link>
            <description><![CDATA[   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/newproductdevelopment.html</guid>
            <pubDate>Mon, 31 Aug 2009 01:03:30 PDT</pubDate>
            <title>newproductdevelopment</title>
            <link>http://www.sellion.com/newproductdevelopment.html</link>
            <description><![CDATA[ New Product Development  Great Products are built in a Phased Plan  To bring great new products to market, it's critical to&#160;follow a phased plan, executed in&nbsp;stages.&nbsp;&nbsp;Explore how&nbsp;we plan &amp; execute world-class product development through excellent project management.    Research &amp; Opportunity Analysis    Ideation    Scoping    Business Case &amp; Plan    Design Strategy    Sourcing &amp; Development    Testing &amp; Validation   ]]></description>
        </item>
                                <item>
            <guid>http://www.sellion.com/retailfaststart.html</guid>
            <pubDate>Tue, 17 Mar 2009 02:03:56 PDT</pubDate>
            <title>retailfaststart</title>
            <link>http://www.sellion.com/retailfaststart.html</link>
            <description><![CDATA[ Retail Fast Start Marketing Program  Experience the most efficient way to market today with our Fast Start program. Our Fast Start program gives you the opportunity to validate your brand with leading media agencies and with the US consumers in a controlled retail incubator environment. The elements of Fast-Start include:     Interview  – Conduct Q&amp;A brainstorming session with your management team to learn everything we can about your product service (benefits, superiority, etc.)   Researc]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/branddevelopmentii.html</guid>
            <pubDate>Tue, 10 Mar 2009 11:40:26 PDT</pubDate>
            <title>branddevelopmentII</title>
            <link>http://www.sellion.com/branddevelopmentii.html</link>
            <description><![CDATA[ Brand Development Services - Phase II  Complete these critical steps before commercialization to the greater US market. Our Brand Development Services will provide the right tools and strategic analysis to solidify our launch plans. 

   Expanded Retail Distribution – we will expand the distribution footprint to the greater RI marketplace. This process allows us to refine our marketing strategy and advertising message. Depending upon our target retail direction, your product can be placed in u]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/branddevelopmentii_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 11:40:41 PDT</pubDate>
            <title>branddevelopmentII_Sidebar</title>
            <link>http://www.sellion.com/branddevelopmentii_sidebar.html</link>
            <description><![CDATA[ Our Phase II Pre-Launch Brand Development Services are designed so
you will be fully prepared for a successful launch within the US
mass-market. This process gives your company a complete perspective on
the potential risks and rewards for market entry while allowing for
diligent financial review before committing larger resources to the
program.   Individual support tools require 3-4 weeks for
completion. Once this phase is complete and we are confidant in your
direction and potential for]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/branddevelopmentiii.html</guid>
            <pubDate>Tue, 10 Mar 2009 12:00:38 PDT</pubDate>
            <title>branddevelopmentIII</title>
            <link>http://www.sellion.com/branddevelopmentiii.html</link>
            <description><![CDATA[ Brand Development Services Phase III  By executing the appropriate due diligence and research in the previous phases, we are now fully prepared to embrace the total US market and commence with our brand’s launch.&#160;   Marketing Management
    Execute launch PR as required  Media – perform as Agency of Record to facilitate media buys   Participate in Industry Trade Shows and relevant consumer shows    Sales Management    Sales Team development
	  Selection process (ensure we have the best ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/branddevelopmentiii_sidebar.html</guid>
            <pubDate>Tue, 10 Mar 2009 12:14:39 PDT</pubDate>
            <title>branddevelopmentIII_Sidebar</title>
            <link>http://www.sellion.com/branddevelopmentiii_sidebar.html</link>
            <description><![CDATA[ Required Brand Development Support Tools   Marketing Plan Blueprint  –  We provide you with a pre-launch, annual marketing plan which is designed to support the initial sales process. This is a critical element in which retailers gain an understanding of your commitment to the brand and the consumer. Each blueprint contains necessary components for a trade plan and an extensive consumer plan with expected costs and a calendar for event flights. Resources provided include:   Advertising –  Pr]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/distribution.html</guid>
            <pubDate>Fri, 8 Jan 2010 04:45:17 PST</pubDate>
            <title>distribution</title>
            <link>http://www.sellion.com/distribution.html</link>
            <description><![CDATA[ Distribution Services  Your product needs visibility. We'll create the plan to get your target customers aware of your brand and where they can buy it, and estblish a distribution strategy through our nationwide network of sales representatives.   Your company needs access. We provide the proven strategies and relationships that will open the door to the vast US consumer markets!    Marketing    Sales Management    Supply Chain   ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/distribution_sidebar.html</guid>
            <pubDate>Mon, 31 Aug 2009 01:02:57 PDT</pubDate>
            <title>distribution_Sidebar</title>
            <link>http://www.sellion.com/distribution_sidebar.html</link>
            <description><![CDATA[ &#160;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Reaching your target customers is our #1 goal!    ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/marketing.html</guid>
            <pubDate>Wed, 11 Mar 2009 03:47:49 PDT</pubDate>
            <title>marketing</title>
            <link>http://www.sellion.com/marketing.html</link>
            <description><![CDATA[ Marketing  Your product needs exposure to build awareness and promote sales  to  and  through  channels. We'll work with you to build your entire marketing campaign including:    Trade Shows 
- There are a variety of trade shows and gift fairs that vary by
category, season, class of trade, and geographic region. We'll find and
select the right shows for you, and prepare your exhibition plan.   Sales Collateral 
- Includes brochures, catalogs, dvds/cds, price lists, and item &amp;
shipping info. ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/salesmanagement.html</guid>
            <pubDate>Wed, 11 Mar 2009 03:52:21 PDT</pubDate>
            <title>salesmanagement</title>
            <link>http://www.sellion.com/salesmanagement.html</link>
            <description><![CDATA[ Sales Management  Our
professional sales management team includes seasoned industry veterans
directing our local sales teams which are motivated, trained and
focused on achieving your objectives. We provide you with instant
credibility in the industry and access to all key retailers nationwide.
We'll&#160;work with you to build your Sales Strategy based on these main
elements:   Channel Selection  - We'll first
review Retailers (Food, Drug, Mass, Department, Discount, and
Specialty), Buying Grou]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/supplychainplanning.html</guid>
            <pubDate>Wed, 11 Mar 2009 03:52:00 PDT</pubDate>
            <title>supplychainplanning</title>
            <link>http://www.sellion.com/supplychainplanning.html</link>
            <description><![CDATA[ Supply Chain Planning  The
objective is to effectively meet the operational goals of your firm,
suppliers, channel partners, and consumers, while continuously seeking
to cut process cycle times. We'll help you manage your supply chain in
the following ways:   Strategic Sourcing  -
In addition to finding &amp; contracting with the right suppliers,
we'll develop strategic plans to focus efforts on developing new
products, modifications, and minimizing total delivered costs while
achieving simplifi]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/lifecyclemgmt.html</guid>
            <pubDate>Tue, 4 Aug 2009 01:25:52 PDT</pubDate>
            <title>lifecyclemgmt</title>
            <link>http://www.sellion.com/lifecyclemgmt.html</link>
            <description><![CDATA[ Life Cycle Management  To build and maintain a great market presence while reaching your business goals, one must review your product's sales performance, channel feedback, and lifecycle stage. New opportunities in the form of incremental improvements, line extensions, platforms, and new products may exist for existing or new channels. We'll help you in this process in the following ways:    Portfolio Management  - Following each sales season, we'll review your product lines and determine their ]]></description>
        </item>
                        <item>
            <guid>http://www.sellion.com/life-cycle-management-sidebar.html</guid>
            <pubDate>Tue, 4 Aug 2009 01:28:50 PDT</pubDate>
            <title>No Title Set</title>
            <link>http://www.sellion.com/life-cycle-management-sidebar.html</link>
            <description><![CDATA[insert class-mass model 368 here]]></description>
        </item>
                                <item>
            <guid>http://www.sellion.com/retailfaststart_sidebar.html</guid>
            <pubDate>Tue, 17 Mar 2009 02:06:36 PDT</pubDate>
            <title>retailfaststart_Sidebar</title>
            <link>http://www.sellion.com/retailfaststart_sidebar.html</link>
            <description><![CDATA[ Our Fast Start program is designed to provide you with a foundation
for future commercialization planning. The result of this process will
provide a clear picture of the next steps that will be required to
successfully launch your brand.   The Fast Start program will be
implemented within 30-days of the interview date. Based upon results,
we can expand to the next steps of commercialization. Clients will be
required to provide a pre-approved amount of free product to support
the launch. Distribu]]></description>
        </item>
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