Our Fast Start Program is the most comprehensive process available today to achieve success at retail. Our program has been designed to support the profitable commercialization of your product or service!
We've created this program based upon sound and proven scientific principles for new product launch. By relying on our stage/gate model we take a deliberate and diligent step-by-step approach to build your brand. Our 6-step process will reduce launch timing, improve your success and provide the opportunity for maximium profitability throughout your brand's entire life cycle.
We provide an in-depth review of your new product launch or ‘cross-over’ by evaluating the potential opportunities and identifying the risks &rewards before the launch.
This comprehensive analysis delivers definitive professional perspectives on issues such as Pricing strategy, product positioning, channel strategy, marketing and merchandising that will impact your decision-making process before you invest in a major launch or line-extension.
This evaluation is based on our extensive retail experience and 30 years competing in the industry.
Critical to your success will be your ability to successfully manage the financial elements of the launch. A sound financial plan starts at the sku-level and builds to a detailed ‘launch forecast’.
Using our proven financial models, we challenge each and every component that comprises your pricing strategy. Sku-level models reach inside the sku p&l to ensure we are financially competitive.The comprehensive launch forecast blends the dynamics of the sku-level p&l with a fact-based sales forecast. The resulting analysis delivers a practical, realistic plan designed to support a successful launch while maximizing your brand’s profit potential. This tool is essential to any new product launch or line extension.
Our financial modelling tools are used by brand managers and many financial institutions to conduct the required due-diligence to support decision making and to help understand financial risk & rewards.
Every product launch has to contain a comprehensive Marketing support plan. Without the commitment to marketing, your brand will not be successful.
Leveraging the knowledge and resulting analysis from the Financial Plan, we will budget projected Sales revenues and apply these budgets to specific marketing activities needed to grow your brand. This knowledge gives us the ability therefore to create a practical Marketing Plan Blueprint. Advertising/Spending projections can then be validated based on facts and realistic sales expectations.
The combination of the Marketing plan and the fact-based spending projections, validate your brand's Marketing Plan with retailer buyers. With this comprehensive plan in hand we are showing retail buyers that ‘we get it’ and understand the requirements needed to compete and succeed in retail stores!
We will provide you with the necessary tools and relationships to gain access to over 100,000 stores across the US.
Based on your overarching goals, we will build a Channel Strategy that will include a Priority plan of retailers.
This will include ‘brand maturity’ models designed to maximize long-term brand profitability.
Consideration will be made for ‘soft launch’ strategies and deploying our online & independent retailer relationships.
With our understanding of Category Reviews and timing, we will build a specific sales execution plan.
We will build an Annual Plan for each retailer, a forecast of sales & spending, to be approved by you before every sales call
We will provide you with the necessary tools & relationships to close new distribution opportunities and to protect your interests over the long-haul.
As the Fast-Start Program progresses we can support your progress with essential marketing tools and relationships. Many of our Marketing support services are executed in-house to give you even greater control and management of your brand.