Launching with, or employing a DR strategy can be a critical element in your strategic plan. Not only can DR programs serve as a profit-generator, they can also serve as a test market for your brand's messaging and consumer acceptance.
- Ability to concentrate ad spending on local markets
- Flexibility to re-message as needed
- Potential to create deep consumer relationships
- Tie-in to internet or web-based marketing plans
- Stand-alone strategies in lieu of other channel programs