New Product TOOLS AVAILABLE Today!

Here's a selection of proven development tools that you can use right now. Created to address the needs of all levels of New Product Development, perfect for Start-Ups and Entrepreneurs or for any mid-sized company seeking advanced anaytical tools to support their internal decision process. 

BRAND FINANCIAL PLAN, BUDGETS & FORECASTING

Critical to your success will be your ability to successfully manage the financial elements of the launch. A sound financial plan starts at the sku-level and builds to a detailed ‘launch forecast’.

 

 The comprehensive launch forecast blends the dynamics of the sku-level p&l with a fact-based sales forecast. The resulting analysis delivers a practical, realistic plan designed to support a successful launch while maximizing your brand’s profit potential. This tool is essential to any new product launch or line extension.

 

Our financial modelling tools are used by brand managers and many financial institutions to conduct the required due-diligence to support decision making and to help understand financial risk & rewards.

FAST START PROGRAM

In today's economy, new product speed-to-market is essential. Your competition is aggressively looking to copy anything that has a hint of success...how to out-manuever your competitors? Make your product the defacto leader in your space. Our programs can make you faster, smarter, more responsive.


The up-front work that goes into each project ensures that once the LAUNCH stage is reached the project is ready for retail.


Your project is designed to be ‘cash positive’ within a prescribed period of time.
‘Menu’ options provide flexibility for new client’s point of entry into the model.

 

Our Fast Start Program is the Science of New Product Success!

 

COMMERICAL VIABILITY & OPPORTUNITY ANALYSIS

Over 90% of New Products will not succeed! This in-depth analysis will help to better understand your risk & reward. 

 

We provide an in-depth review of your new product launch or ‘cross-over’ by evaluating the potential opportunities and identifying the risks &rewards before the launch.

This comprehensive analysis delivers definitive professional perspectives on issues such as Pricing strategy, product positioning, channel strategy, marketing and merchandising that will impact your decision-making process before you invest in a major launch or line-extension.

This evaluation is based on our extensive retail experience and 30 years competing in the industry.

LIVE RETAIL ACCELERATORS

Jump-Start your brand with a comprehensive test market. This process helps validate new strategies and Proof-of-Concept, while building sales. Test to measure specific metrics such as demographic or geographic tendencies, price sensitivity, promotional effectiveness and more! 

ACCELERATOR MARKETS 

  • Long Island/NY Metro
  • Chicago
  • Heartland
  • Los Angeles

Our Retail Accelerators are strategically located to provide a solid cross-section of markets, each with unique shopper attributes, customized for your needs and objectives. Programs are turn-key and include sales, distribution and reporting on key metrics. The learning from each program helps our clients build a solid platform for larger regional or national distribution objectives. 

THE MARKETING PLAN BLUEPRINT

 

Every product launch has to contain a comprehensive Marketing support plan. Without the commitment to marketing, your brand will not be successful.

 

Leveraging the knowledge and resulting analysis from the Financial Plan (Financial Forecast Tool), we will budget projected Sales revenues and apply these budgets to specific marketing activities needed to grow your brand. This knowledge gives us the ability to create a practical Marketing Plan Blueprint. Advertising/Spending projections can then be validated based on facts and realistic sales expectations.

 

The combination of the Marketing plan and the fact-based spending projections, validate your brand's Marketing Plan with retailer buyers. With this comprehensive plan in hand we are showing retail buyers that ‘we get it’ and understand the requirements needed to compete and succeed in their retail stores!

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