Over 90% of New Products will not succeed! This in-depth analysis will help to better understand your risk & reward. 

We provide an in-depth review of your new product launch by evaluating the potential opportunities and identifying the risks &rewards before the launch into mass-retail.

This comprehensive analysis delivers definitive professional perspectives on issues such as Pricing strategy, product positioning, channel strategy, marketing and merchandising that will impact your decision-making process before you invest in a major launch or line-extension.

This evaluation is based on our extensive retail experience and 30 years competing in the industry.