April 25, 2013 08:30 ET

Adia Nutrition Retains Sellion Inc. to Expand to Mass Market Retailers


NEWPORT BEACH, CA--(Marketwired - Apr 25, 2013) -  ADIA Nutrition, Inc. (PINKSHEETS: ADIA) is thrilled to announce that the company has retained Sellion Inc. to conduct their national sales and marketing programs. The relationship is designed to expand distribution into mass market retailers and to enhance shareholder value.

Sellion Inc. is a full-service Marketing and Distribution company focused on placing consumer products into mass market retailers such as CVS, Walgreens, Target and Walmart. As part of their full-service offerings, Sellion Inc. provides marketing and sales management services.

"Our business is simple. We execute client marketing plans and provide access to US retailers." said William Feaster, CEO of Sellion. "We are pleased to join the Adia team to bring probiotics to mass market retail."

"We believe Sellion has demonstrated track record of marketing strategies, and we are pleased to be working with them," said Wen Peng, CEO of Adia Nutrition.

About Sellion Inc.
Sellion is a US-based brand-building agency seeking new and unique products for the US consumer markets. The company offers a variety of services including new brand development, marketing, sales management, distribution and logistics plus access to 125,000 retail outlets including every major retailer in the US. Sellion Inc. was founded in 2001 and its headquarters are located in Santa Fe Springs, CA. For more information, visit Sellion's website at www.sellion.com.

About Adia Nutrition, Inc. 
Adia Nutrition is a publicly traded company (PINKSHEETS: ADIA) specializing in great tasting and shelf stable probiotics. Probiotics are live beneficial microorganisms that are found in the digestive tract. Adia offers five flavors of probiotic drink mixes and two flavors of probiotic chews. The drink powders come in a convenient and easy-to-use stick pack that is mixed with water. Flavors include Lemon Lime, Berry, Raspberry Lemonade, Orange Mango, and Unsweetened Green Tea. They offer significantly more probiotics and significantly less sugar and calories than the more traditional yogurts and dairy-based drinks. Adia sells their product across the country and can be found in health clubs, independent pharmacies and health food stores. According to a market research report titled 'Probiotics Market,' published by Markets and Markets (www.marketsandmarkets.com), the global probiotics market is expected to be worth US $32.6 billion by 2014. Moreover, the global market is expected to record a CAGR of 12.6%. For more information, visit our website atwww.adianutrition.com.

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