We have a proven system that works. Everything we do is supported by data, proven plannning tools, financial models and diligence. Our process leads to an educated analysis and understanding of the true potential for success, risk and reward, and return-on-investment.
Finally, we prepare our clients with a structured launch timeline that is properly funded and prepared to meet the challenges of today's competitive landscape.
WE DO NEW PRODUCTS RIGHT!
A comprehensive 6-Step Program designed to fully prepare your new product for a successful retail launch. Our program covers:
We can ensure you're readiness for the challenges ahead. Our tools have been created from years of experience and trial. We help you to create the right strategy for each situation.
Our menu-driven services provide much flexibility to choose only the tools you need. You can start with our Commercial Viability Study or select options for creation of your Brand Financial Plan, Inventory Needs analysis, ProForma Financial Statements, Marketing Plan Blueprints or creating detailed Budgets.
Jump-Start your brand with a comprehensive test market. This process helps validate new strategies and Proof-of-Concept, while building sales. Test to measure specific metrics such as demographic or geographic tendencies, price sensitivity, promotional effectiveness and more! Once your New Products are ready for retail, our unique service will secure distribution within a live retail environment. Store locations are matched to brand demographics and your target consumer. We measure a variety of metrics to accomplish objectives including proof of concept, pricing, shelf placement and even the impact of promotion on sales.