Proven Tools to Support Your Success
BRAND FINANCIAL PLAN, BUDGETS & FORECASTING
Critical to your success will be your ability to successfully manage the financial elements of the launch. A sound financial plan starts at the sku-level and builds to a detailed ‘launch forecast’.
Using our proven financial models, we challenge each and every component that comprises your pricing strategy. Sku-level models reach inside the sku p&l to ensure we are financially competitive.The comprehensive launch forecast blends the dynamics of the sku-level p&l with a fact-based sales forecast. The resulting analysis delivers a practical, realistic plan designed to support a successful launch while maximizing your brand’s profit potential. This tool is essential to any new product launch or line extension.
Our financial modelling tools are used by brand managers and many financial institutions to conduct the required due-diligence to support decision making and to help understand financial risk & rewards.
MARKETING PLANS & AD BLUEPRINTING
Every product launch has to contain a comprehensive Marketing support plan. Without the commitment to marketing, your brand will not be successful.
Leveraging the knowledge and resulting analysis from the Financial Plan, we will budget projected Sales revenues and apply these budgets to specific marketing activities needed to grow your brand. This knowledge gives us the ability therefore to create a practical Marketing Plan Blueprint. Advertising/Spending projections can then be validated based on facts and realistic sales expectations.
The combination of the Marketing plan and the fact-based spending projections, validate your brand's Marketing Plan with retailer buyers. With this comprehensive plan in hand we are showing retail buyers that ‘we get it’ and understand the requirements needed to compete and succeed in retail stores!
COMMERICAL VIABILITY & OPPORTUNITY ANALYSIS
Over 90% of New Products will not succeed! This in-depth analysis will help to better understand your risk & reward.
We provide an in-depth review of your new product launch or ‘cross-over’ by evaluating the potential opportunities and identifying the risks &rewards before the launch.
This comprehensive analysis delivers definitive professional perspectives on issues such as Pricing strategy, product positioning, channel strategy, marketing and merchandising that will impact your decision-making process before you invest in a major launch or line-extension.
This evaluation is based on our extensive retail experience and 30 years competing in the industry.