OPTIONS to LAUNCH New Products


A comprehensive 6-Step Program designed to fully prepare your new product for a successful retail launch. Our program covers:

  • Commercial Viability Analysis
  • Strategic Pricing & Profitability 
  • Financial Pro-Forma
  • Marketing Plan Blueprint
  • Sales Plan
  • Testing 


Once your new products are ready for retail, we offer a unique service that places your product within a live retail environment.


Store locations are matched to brand demographics and your target consumer. We measure a variety of metrics to accomplish objectives including proof of concept, pricing, shelf placement and even the impact of promotion on sales. 

Proven Tools to Support Your Success


Critical to your success will be your ability to successfully manage the financial elements of the launch. A sound financial plan starts at the sku-level and builds to a detailed ‘launch forecast’.


Using our proven financial models, we challenge each and every component that comprises your pricing strategy. Sku-level models reach inside the sku p&l to ensure we are financially competitive.The comprehensive launch forecast blends the dynamics of the sku-level p&l with a fact-based sales forecast. The resulting analysis delivers a practical, realistic plan designed to support a successful launch while maximizing your brand’s profit potential. This tool is essential to any new product launch or line extension.


Our financial modelling tools are used by brand managers and many financial institutions to conduct the required due-diligence to support decision making and to help understand financial risk & rewards.


Every product launch has to contain a comprehensive Marketing support plan. Without the commitment to marketing, your brand will not be successful.


Leveraging the knowledge and resulting analysis from the Financial Plan, we will budget projected Sales revenues and apply these budgets to specific marketing activities needed to grow your brand. This knowledge gives us the ability therefore to create a practical Marketing Plan Blueprint. Advertising/Spending projections can then be validated based on facts and realistic sales expectations.


The combination of the Marketing plan and the fact-based spending projections, validate your brand's Marketing Plan with retailer buyers. With this comprehensive plan in hand we are showing retail buyers that ‘we get it’ and understand the requirements needed to compete and succeed in retail stores!


Over 90% of New Products will not succeed! This in-depth analysis will help to better understand your risk & reward. 


We provide an in-depth review of your new product launch or ‘cross-over’ by evaluating the potential opportunities and identifying the risks &rewards before the launch.

This comprehensive analysis delivers definitive professional perspectives on issues such as Pricing strategy, product positioning, channel strategy, marketing and merchandising that will impact your decision-making process before you invest in a major launch or line-extension.

This evaluation is based on our extensive retail experience and 30 years competing in the industry.

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